Four insurers to merge as Aviva

Summary#

This notice says that Aviva Insurance Company of Canada, Traders General Insurance Company, Elite Insurance Company and Pilot Insurance Company plan to apply to the Minister of Finance to merge into a single company under the name Aviva Insurance Company of Canada (French: Aviva, Compagnie d'Assurance du Canada). The application is to be made on or after August 25, 2025, and the proposed effective date of the amalgamation is January 1, 2026. The notice was published in the Canada Gazette on August 23, 2025.

What it does#

• The four insurers will make a joint application under the Insurance Companies Act (Canada) to combine into one company.
• The merged company would use the name Aviva Insurance Company of Canada in English and Aviva, Compagnie d'Assurance du Canada in French.
• The proposed head office for the new company would be in Toronto, Ontario.
• The companies plan for the merger to take effect on January 1, 2026, or another date set in the letters patent.
• The notice makes clear that issuing the letters patent is not guaranteed; approval depends on the review and decision by the Minister of Finance.

Who's affected#

• Customers and policyholders of Aviva Insurance Company of Canada, Traders General Insurance Company, Elite Insurance Company and Pilot Insurance Company.
• Insurance brokers, agents and other businesses that deal with any of these companies.
• Employees and management of the four insurers.
• Regulators and creditors who have legal or financial relationships with these companies.
• The notice does not say whether individual insurance policies, premiums, or claims processes will change, so it’s unclear exactly how individual customers will be affected.

Why it matters#

• A merger can simplify operations and branding for the companies involved, which may change how customers interact with their insurer (billing, claims, customer service).
• It reduces the number of separate insurers on the market, which can affect competition and business relationships in the insurance sector.
• Policyholders should watch for any follow-up notices from their insurer about changes to policy documents, contact information, or service procedures.