Aviva insurers to amalgamate

Summary#

A notice in the Canada Gazette says Aviva Insurance Company of Canada, Traders General Insurance Company, Elite Insurance Company and Pilot Insurance Company plan to apply for letters patent of amalgamation to become one company under the name Aviva Insurance Company of Canada (English) / Aviva, Compagnie d’Assurance du Canada (French). The notice was published on August 23, 2025, the application will be made on or after August 25, 2025, and the proposed effective date is January 1, 2026. The merged company's head office would be in Toronto, Ontario. The notice does not guarantee the amalgamation will be approved.

What it does#

• Announces an intended joint application to the Minister of Finance for letters patent of amalgamation under the Insurance Companies Act (Canada).
• Says the four companies would continue as a single company named Aviva Insurance Company of Canada / Aviva, Compagnie d’Assurance du Canada.
• States the proposed effective date: January 1, 2026 (or another date fixed in the letters patent).
• Says the merged company’s head office would be in Toronto, Ontario.
• Notes that publication of the notice is not proof that the amalgamation will be approved; final approval is up to the Minister and the review process.

Who's affected#

• Customers and policyholders of Aviva Insurance Company of Canada, Traders General Insurance Company, Elite Insurance Company, and Pilot Insurance Company.
• Insurance brokers and agents who sell or service those policies.
• Employees and managers of the four insurers.
• Business partners such as reinsurers and service providers.
• Regulators and the Minister of Finance, who will review the application.

If it isn’t clear how any individual policy or contract will be changed, the notice does not give those details.

Why it matters#

• Amalgamation can simplify corporate structure, creating a single company to handle claims, billing and customer service instead of four separate firms.
• For most customers, existing policies usually continue, but practical details (who you contact, how claims are handled, or corporate branding) can change. The notice does not provide those specifics.
• Because the amalgamation needs approval, people affected should watch for follow-up communications from the companies or regulators for concrete changes and any instructions about policies or claims.