This bill, the AI Advertising Disclosure Act, would require large consumer-facing AI tools to clearly disclose when an AI response is sponsored or influenced by a commercial arrangement. Covered entities must show clear, visible notices when an answer mentions, recommends, or promotes a product, service, or entity because of payment, data exchange, affiliate links, or similar arrangements. Disclosures must be plain language, visible without scrolling, kept when conversations are saved or shared, and not hidden by design. Voice tools must not reduce the notice’s prominence with audio effects.
The bill also bans practices such as programming an AI to deny being AI or hiding a commercial relationship, using design tricks to obscure disclosures, or presenting sponsored content as if it were purely organic AI reasoning. Operators must keep an internal, real-time registry of third-party commercial arrangements that influence AI content and let users ask in a session whether a response was subject to a commercial arrangement. The Federal Trade Commission (FTC) would write implementing regulations (initially within 180 days of enactment, then every three years) and enforce the law. States may sue on behalf of residents, and private parties could sue for damages (up to $1,000 per violation, with possible treble damages for willful violations), attorney fees, and injunctive relief. The rules would apply to covered tools 12 months after enactment and to entities with more than 50,000 monthly active users.
No publicly available information.
No publicly available information.