This bill directs the Federal Trade Commission (FTC) to write rules, within one year after the bill becomes law, that ban manufacturers, dealers, importers, or their agents from marketing or advertising firearms and firearm-related products to anyone under 18 in ways that are designed, intended, or reasonably appear to be attractive to a minor. The bill lists factors the FTC must consider when deciding if an ad is attractive to minors, including use of cartoons or memes, images of minors using guns, kid-sized designs or features, branded merchandise aimed at minors (like toys or clothing), ads targeting mostly minor audiences, offering firearms or related products as gifts to minors to promote a brand, and implying endorsement by the Federal Government or military.
The FTC must enforce the rules as unfair or deceptive acts or practices under its existing authority. State attorneys general can bring civil actions on behalf of their residents (with notice to the FTC except in certain urgent cases), and the FTC may intervene. The bill also creates a private right of action allowing individuals who are harmed by a violation to sue in federal court and seek compensatory or punitive damages, attorney fees, and other relief. The FTC must publish a plan for enforcement and consumer and business education within 60 days after issuing a final rule, and must submit biennial reports to Congress starting one year after enactment describing enforcement actions and outcomes. The bill defines key terms, including "minor" as under 18 and "firearm-related product" to include firearms, ammunition, parts, and accessories.
No publicly available information on estimated federal costs, enforcement costs, or economic impacts is included in the bill text or provided metadata.
No publicly available information on supporters' stated reasons or arguments is included in the bill text or provided metadata.
No publicly available information on opponents' stated reasons or arguments is included in the bill text or provided metadata.