The bill would require commercial audiovisual advertisements to disclose when they feature a synthetic performer, if the advertiser knows one is present. The disclosure would have to remain visible for as long as the performer appears. It would also require disclosures in video political communications to remain visible while materially deceptive media is shown. The bill defines a synthetic performer as a computer-created or modified asset meant to appear as a human performer, with an exception for authorized digital replicas. It was introduced and referred to the Assembly Committee on Consumer Affairs and Protection.
Viewers would see disclosures throughout the portions of covered ads and political videos that show synthetic performers or materially deceptive media.
No publicly available information about implementation costs. The bill sets civil penalties of $1,000 for a first advertising disclosure violation and $5,000 for later violations.
No publicly available information.
No publicly available information.