This bill directs the National Institute of Standards and Technology (NIST) to set up task forces within 90 days to develop technical standards and guidance to help identify content created or substantially modified by generative artificial intelligence. The task forces should work on content provenance metadata, watermarking, digital fingerprinting, and standards for text, audio, and visual content. They must include many stakeholders and must submit recommendations to the NIST Director within 270 days and reports to Congress annually for five years. The task forces should also consider privacy-preserving ways to store and display provenance data.
The bill requires makers of generative AI applications to embed a machine-readable disclosure in audio or visual content that acknowledges the AI origin, take reasonable steps to prevent removal or tampering of that disclosure, help covered online platforms find the disclosure, and include tamper-evident metadata such as the application name, model name and version, creation date/time, and what portion of the content was created or modified.
Covered online platforms (those meeting the bill's revenue or monthly active user thresholds) must clearly show users the information in such disclosures and may not remove the disclosure. The Federal Trade Commission (FTC) must write implementing regulations within two years and will enforce the disclosure rules as unfair or deceptive acts or practices under the FTC Act. The disclosure obligations take effect 90 days after the FTC's regulations take effect. The bill allows entities to meet requirements by following self-regulatory guidelines approved by the FTC.
If you build or offer a generative AI app that creates or changes images, audio, or video, you would need to add a machine-readable disclosure and metadata and take steps to keep that disclosure from being removed. If you run a large website or app that meets the bill's size tests (about $50 million in annual revenue or 25 million monthly active users for specified months), you must display the disclosures to users and cannot remove them. The FTC will create detailed rules within two years, and the requirements begin 90 days after those rules take effect.
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Supporters argue the bill would help protect consumers from deceptive "deepfakes," make it easier to tell real from AI-generated audio and video, reduce risks to national security from false viral media, and help keep voters and the public informed by clearly identifying AI-generated political or news-related content.
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