This bill, the Advancing Digital Support for Mental Health Services Act, would require very large online advertising platforms to send an annual report to the Federal Trade Commission (FTC) about public service advertisements on their sites. The reports must say the number and share of ads that were public service ads, the estimated dollar value of those ads, how many focused on local or regional mental, behavioral, or physical health resources, how many promoted free mental/behavioral/physical health resources, and a description of how the ads meet the law's definition of a public service advertisement. The FTC must publish a summary report for Congress within 180 days after receiving the platform reports and then annually.
The bill defines a public service advertisement as an ad that the platform displays for free without payment, that promotes mental, behavioral, or physical health resources (including community events to address social isolation and certain SAMHSA-approved local or regional resources), and that is relevant and accessible to the target audience. A "covered digital advertising platform" is a social media site, search engine, or other public-facing website, service, or app that sells digital ad space and has more than 100,000,000 unique monthly users. The bill also says it does not override applicable privacy or data security laws.
No publicly available information.
The bill's sponsors (Senators Dan Sullivan and Gary Peters) introduced the measure to require reporting by large digital ad platforms so the FTC and Congress have information about how often platforms display free public service advertisements that promote mental, behavioral, and physical health resources.
No publicly available information.