Competition on Digital Platforms

Full Title:
American Innovation and Choice Online Act

Summary#

This bill makes certain business practices by very large online platforms illegal. It targets platforms that meet high revenue and user thresholds and bans self‑preferencing, tying, blocking access to features or data, and tactics that lock in users when those practices would materially harm competition. The bill also gives the Federal Trade Commission, the Department of Justice, and state attorneys general power to sue, sets financial penalties, and creates faster court schedules for cases against covered platforms.

  • Who is covered: Platforms controlled by companies with average annual gross revenues of at least $175 billion and that meet a 34% U.S. user or subscriber threshold.
  • Main change: Bans a set of platform practices (self‑preferencing, limiting competitors, discriminatory enforcement, tying, using nonpublic business data to compete, restricting business access to features or data, and user lock‑in through defaults) when they would materially harm competition.
  • Enforcement and remedies: FTC, DOJ, and state attorneys general can sue in federal court. Courts may impose injunctions, civil penalties of 1–10% of U.S. revenue for the violation period, and for repeat patterns may consider ordering executives to forfeit compensation. Temporary injunctions of up to 120 days are allowed.
  • Defenses and limits: Defendants can argue the conduct was necessary for legal compliance, safety, privacy, or security (with records required), or that the conduct did not materially harm competition. The bill preserves IP rights and national security exceptions.
  • Timing: The law would start 1 year after enactment; the FTC must write rules defining “data” within 180 days.

What it means for you#

  • Large platform companies (systemically important platform operators):

    • Must stop or avoid certain practices that favor their own products or services over competitors on the same platform if those practices would materially harm competition.
    • Must allow business users access to platform features and to data they generate on the platform unless a valid defense applies.
    • Face new legal risk, faster court timelines, civil penalties based on U.S. revenue, and possible orders affecting executive pay for repeated violations.
    • Will need to keep contemporaneous records to justify actions taken for safety, privacy, or legal compliance.
  • Business users (app developers, sellers, advertisers, content providers):

    • Could gain stronger access to platform features, data portability, and fairer treatment in search/ranking or other interfaces.
    • May be better protected from discriminatory enforcement of terms or from being blocked from competing on the platform.
  • Platform users / consumers:

    • Could see more choices, easier switching of defaults, and less hidden steering toward a platform’s own services.
    • The bill includes narrow exceptions where defaults or restrictions are kept for security or to prevent sending data to foreign adversaries.
  • Government agencies and courts:

    • FTC and DOJ have explicit enforcement roles; state attorneys general can also sue.
    • Courts are asked to prioritize and expedite these cases, with a one‑year goal for final judgment in enforcement actions.
  • What is unclear:

    • How the FTC will define “data” and how regulators will measure “materially harms competition” in practice.
    • How the user and subscriber thresholds will be calculated for platforms with many similar services (the bill requires some aggregation but details depend on rules).
    • How courts will apply the affirmative defenses in close cases.

Expenses#

No publicly available information.

  • The bill requires the Federal Trade Commission to write implementing rules within 180 days and to make an annual revenue threshold adjustment. This suggests increased administrative and rule‑writing costs for the agency, but no dollar estimate is provided.
  • Enforcement could create costs for the Department of Justice, FTC, and state attorneys general, and for courts due to expedited dockets. No estimates are provided.
  • Covered companies would face compliance costs (legal, recordkeeping, technical changes) and potential fines equal to 1–10% of U.S. revenue for violating periods. No numerical fiscal note is included in the bill text.

Proponents' View#

The bill appears intended to protect competition on very large digital platforms by stopping practices that favor a platform’s own products or block rivals. Possible arguments in support include:

  • It could prevent dominant platforms from using their control over search, ranking, or interfaces to advantage their own services over competitors.
  • It could make it easier for independent firms to compete on large platforms by ensuring access to the same features and to business‑generated data.
  • It may reduce user lock‑in by letting users change defaults or choose alternatives, increasing consumer choice.
  • The bill gives regulators clear tools (penalties, injunctions, expedited courts) to address what it calls “systemic” platform harms.
  • By preserving IP and national security exceptions, it tries to balance competition goals with other legal and safety needs.

Opponents' View#

One can reasonably raise concerns about implementation, costs, and legal uncertainty based on the bill text:

  • One concern is that key terms like “materially harms competition” and how to count “monthly active users” could be hard to apply, creating legal uncertainty for businesses and regulators.
  • The compliance burden could be large for covered firms: technical changes, recordkeeping, and legal work to meet the new rules—especially given the large scale of platforms affected.
  • Fast timelines for court cases and broad remedies (including revenue‑based fines and executive forfeiture for repeat patterns) could lead to aggressive enforcement or costly litigation.
  • The bill leaves gaps about how to balance consumer privacy, security, and fraud prevention with the requirement to share data or features; defendants must show narrow tailoring and contemporaneous records to qualify for those defenses, but how courts will judge that is unclear.
  • It is unclear how the law will affect product integration that users may value (for example, built‑in features offered for convenience), and whether some beneficial integrations could be limited by the ban on tying or self‑preferencing.